Top 5 Tips for Best Website SEO

Author: Kevin Gillispie

Top 5 Tips for Best Website SEO

Posted on by Kevin Gillispie

When it comes to website SEO (Search Engine Optimization), there are several important factors to consider. While it’s challenging to provide a single “best” tip, here’s a fundamental recommendation that can contribute to improving your website’s visibility in search engine results:

Focus on high-quality and relevant content: Producing valuable, well-written, and relevant content is crucial for SEO. Search engines prioritize content that satisfies users’ search intent and provides valuable information. Consider these guidelines:

  • Keyword research: Identify relevant keywords and phrases related to your content and incorporate them naturally throughout your website. Use tools like Google Keyword Planner or SEMrush to discover popular keywords.
  • Quality content: Create engaging and informative content that provides value to your audience. Ensure your articles, blog posts, or product descriptions are well-written, easy to understand, and organized. Aim to solve problems, answer questions, or offer unique insights.
  • User experience: Focus on a user-friendly website experience. Optimize page load speed, ensure mobile responsiveness, and improve navigation. User-friendly websites tend to rank higher in search results.
  • Structure and formatting: Use headings, subheadings (H1, H2, etc.), bullet points, and paragraphs to make your content easily scannable. This enhances readability and improves user experience.
  • Backlinks: Earn high-quality backlinks from reputable websites. Focus on building relationships, creating shareable content, and engaging with relevant communities to increase your chances of acquiring backlinks naturally.

Remember that SEO is a complex field with numerous aspects to consider, including technical optimization, on-page SEO, off-page SEO, and more. It’s valuable to stay updated on the latest SEO trends and best practices to enhance your website’s visibility in search engine rankings.

Posted in SEO

What Is Schema?

Posted on by Kevin Gillispie

Schema, also known as structured data , is a way of describing and presenting the information your website contains to search engines in a standardized way. Think of it like a school essay outline:

    I. Argument One
	A. Proof One
	    i. Detail One
	    ii. Detail Two
	B. Proof Two
	    ...
    II. Argument Two
	...

But instead of organizing the ideas with Roman numerals and the English alphabet, the most common type of schema (and the type recommended by Google) uses JavaScript Object Notation for Linked Data (JSON-LD). This type of formatting uses { “key”: “value” } pairs — just like a traditional dictionary with its list of words and their corresponding definitions.

And the information is arranged top to bottom, left to right, and with indentation just like that history essay outline you totally didn’t steal from the Contents section of a Wikipedia entry.

Here’s an example of a simple WebPage schema object:

    {
	"@context": "http://schema.org/",
	"@id": "https://schemascalpel.com/#webpage",
	"@type": "WebPage",
	"url": "https://schemascalpel.com/",
	"name": "Home | Schema Scalpel"
    }

This JSON object tells search engines

  1. to use Schema.org’s vocabulary standard, 
  2. that the information contained in the object describes the webpage on which the structured data resides, 
  3. which URL to use in search results, 
  4. and the official name (usually the title) of the page.

Search engines will down-rank your website in search results if it can not clearly identify the nature and content of your site. Don’t make them guess! Use schema to tell search engines exactly who you are and what you do.